THE TOBIAS ROYALE Governing Principle

Every ingredient used in our products is sourced to meet human-consumption standards. Ingredients must be clean, traceable, purpose-driven, and acceptable for human use before they are ever considered for animal consumption. We do not reformulate “pet-only” versions of inferior inputs, nor do we rely on vague supplier assurances or category loopholes.

Our reasoning is simple and uncompromising: animals deserve the same respect for safety and quality that we expect for ourselves.

We reject the idea that lower standards are acceptable simply because a product is labeled “for pets.” If an ingredient is not something we would willingly ingest, we do not believe it belongs in the bodies of the animals we love and protect.

This standard governs every formulation decision we make, even when it increases cost, limits suppliers, or slows production. Convenience is never allowed to outrank care.

Most importantly, we believe trust is earned through clarity, not claims. Our formulations, sourcing decisions, and standards are open to examination, and we welcome informed questions from customers, retailers, and partners alike. If we ever fall short of this standard, we expect to be held accountable — because integrity only matters when it can be tested.

That is why we stand behind a simple guiding principle:

If I wouldn’t eat it myself, why would I feed it to Tobias?